- MLS Court Report Journal Issue 7
- Happy Chanukah!
- Equality Diversity and Inclusion Committee Podcast – Episode 2 - Exclusive offer from MUSU - last few days! - MLS Employment Law Conference - Dates for the Diary
- December Messenger - Connecting With Your Clients… Across Any Channel
We are thrilled to introduce our second podcast from our Equality, Diversity & Inclusion Committee.
This series aims to shine a spotlight on the various strands of diversity in the legal profession, engaging with panellists with lived experience who can talk about those experiences, providing advice and presenting a realistic picture of where we are and where we would like to be.
In this episode we hear from Naomi O’Rourke, Solicitor at Potter Rees Dolan Solicitors, Leanne Instrall who is a Senior Associate at Brabners and head of their Social Mobility Committee and Ged Carter who is Head of We Love MCR Charity.
Ged and Leanne provide Naomi with their thoughts as well as some practical information and tips, based on their own experiences, which would be helpful for both individuals and law firms when considering how they can help improve social mobility within the legal sector.
A couple of weeks ago we told you about the fabulous time Fran had at the MUSU launch party.
If you’ve been green with envy fear not! You can now enjoy this exciting new restaurant with an exclusive offer for MLS Members.
Our members can now experience the Express 1 hour lunch Subayai Menu for £25, reduced from £35, and you also receive a complimentary glass of Prosecco on arrival!
You must put the code MLS25 in the Reservation Notes section when booking and the offer is valid only on the Subayai menu from 5th to 21st December 2022.
The Subayai Menu
Sashimi Salmon / hamachi
Nigiri Mackerel & young ginger
Duck Salsify / sake / gyoza / sansho pepper
Apple Crème brulee / yuzu
To take advantage of this fantastic offer visit www.musumcr.com and quote code MLS25 in the Reservation Notes.
Date: 9 February 2023 Time: 09:00 to 13:30 Location: Squire Patton Boggs, Spinningfields 1 Hardman Square, Manchester M3 3EB Cost to attend: MLS Members £75.00 + VAT (£90.00)
Non Members £100.00 + VAT (£120.00)
We are delighted to announce the date for the Employment law conference taking place on 9 February 2023.
Our keynote speaker will be Regional Employment Judge Franey.
For more information on the day and how to book your place please click here.
Why not join in the conversation and share YOUR news with YOUR community.
Tell us all about your:
Movers & Shakers
Award wins
Charity work
Wellbeing initiatives
Interesting cases
We'd love to hear from you!
The deadline for the January edition is TODAY 16th December.
Don't forget Manchester Law Society Members get their articles published FREE OF CHARGE!
Please submit your articles in a Word document or similar format, with a photo, by emailing messenger@manchesterlawsociety.org.uk
As the ‘client experience’ continues to adapt in this ever-changing world of technology, it is worth noting that even law firms have to adjust to the way they communicate with clients and respond to enquiries.
Whether it’s email or phone, the channel by which communications are on is not determined by the firm or the solicitor, it is by the enquirer themselves, so how do you determine which channel suits who and if solutions such as Omnichannel are the way forward?
Omnichannel, sounds a bit grand, doesn’t it? Well, that stems from the definition of the term ‘Omni’ a Latin phrase for ‘all’, quite apt for something that can be seen as all-encompassing, as with the need to communicate across all channels.
Omnichannel is a multi-media dashboard which allows law firms to interact with clients / enquiries across any channel including phone calls, emails, social media and web chat, all in one central hub.
When a law firm uses multiple communication channels properly, it can increase the existing and prospective clients' experience, from quicker response times to personalised communication. The benefits for a law firm using Omnichannel are endless which in turn leads to increased conversion rates and repeat business.
Improving client communication enhances every aspect of your law practice. You want to be able to respond to enquiries in a short amount of time and be able to interact with potential clients using the channels that best suits them. Whilst social media and technology, in general, remain a relatively new concept that law firms are trying to adopt in modern practice, there is an argument that can be made that it isn’t something to be feared, but embraced.
With automated messaging on social media platforms such as Facebook Messenger, or the ease of use to view comments and messaging on social media, it becomes more feasible to view enquiries and respond to them in a timely manner using Omnichannel.
The more options the better, you’re casting the net by which people can communicate with you and using the platform that they are most comfortable with.
Most importantly, Omnichannel software tracks every client interaction from start to finish, which means Law firms can now view reports on Profitability v marketing spend:
per marketing channel
by department
by source
monthly and by trend
All of the above enable law firms to maximise conversions, retain clients and increase revenue.
After studies were completed across over 240 North West law firms, we understand the average conversion ratio of client enquiry to instruction to be just 20%. By adopting a well thought through strategy including the embracing of a number of legal-tech options available, we have experienced a number of law firms improve this conversion to up to 60%, regularly above 45%. So without the need for more enquiries to arrive at the law firm, results and profits can more than double!
We are offering members of Manchester Law Society demonstrations of how the software works for a Law Firm. To book yours, email myself, Head of Legal Accounts at VictorL@matrix247.com
Currently looking after over 130 law firms, I’d love to share ideas about how law firms are maximising conversion ratios with our technology.
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